Reimagining the way the sports betting industry develops and delivers product.

Making every moment of every sporting event a betting opportunity.
The sports betting industry today predominantly relies upon manual labor to price and trade in-game betting markets. User experiences are also often complicated and transactional.

SimpleBet is using modern technology to enable sports betting market creation to become entirely automatic and algorithmic for the first time.

SimpleBet is also reimagining the sports betting user experience – enabling sports fans to interact with products that are simple, intuitive, and entertaining. Our goal is to make every moment of every sporting event an accessible and engaging betting opportunity.

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